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    Food is the new hero for City's hobby Photographers

    Synopsis

    In the quest for hits, hobby photographers are beyond sending casual food images to friends and family to a social media handle dedicated to his culinary experiences.

    ET Bureau
    BENGALURU: Ghana Prashanth (24), a design engineer at Siemens, gifted himself a unique birthday present last week. It was a cocktail photography workshop in Koramangala. Prashanth was keen on upgrading his food photography skills for his social media handle.

    “I try a new restaurant for lunch every day and share delicious food images on my Instagram account.The one-day workshop taught me tricks to improve my food frames,“ says he.

    Let's face it, one eats food with one's eyes first. Perhaps this is why it is one of the most `liked' categories on social media. In the quest for hits, hobby photographers are beyond sending casual food images to friends and family to a social media handle dedicated to his culinary experiences. It called for a workshop in photography . “When chefs put in effort to present food so taking up food photography workshops to hone their camera skills and improve their social media handles.

    Manish Pawar (35), a software engineer at Oracle India, wants to go well, we should take equal care to showcase it beautifully in our photos,“ says Pawar, who hopes to take it up as an alternative career in future.

    Recognising the importance of quality food images as a marketing tool, chefs too are signing up for these food-photography workshops. “A simple eggs-ontoast can look better than an elaborate cake if shot well,“ says Natasha Celmi, a food stylist. When she wanted to update her website and get better with her food styling assignments, she went for a course in Jayanagar and many smaller workshops in Singapore. “Just like a fashion model who needs make-up, great clothes and right lighting to look good in catalogues, food needs to be visually appealing regardless of taste,“ observes Celmi.

    An increasing number of enquiries to mentor diners and chefs prompted food photog rapher Nivedita Ghosh to hold a food photog raphy workshop recently.“Visual advertisements and social media is the way to reach out to people these days. So, the demand for food photography in an F&B city like Bengaluru is on the rise,“ says Ghosh, who has worked with restaurants like Bombay Brasserie and Big Pitcher.

    Food photography , Ghosh says, is different from other genres as it requires skills like table arrangement, textures, colour, prop use and experimental lighting techniques.


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